Director of Marketing (Growth Hacking)

🌍 Lead marketing efforts to build and dominate a new category in enterprise AI.🚀 Own growth strategy through data-driven experiments, innovative campaigns, and digital-first tactics.💡 Collaborate closely with leadership to position Kamiwaza as the backbone for enterprise AI platforms.🎯 Drive rapid adoption of our platform, building a movement around our vision.

Department
Engineering
Location
United States
Position
Full Time
Job Listed On
January 14, 2025

About This Role

As Director of Marketing (Growth Hacking), you will be the architect of Kamiwaza’s category leadership strategy. You’ll combine technical fluency, data-driven insights, and creative energy to design and execute marketing campaigns that drive exponential growth. Your mission: to position Kamiwaza as the undisputed leader in our new category.

Your Responsibilities

Category Creation and Positioning

  • Develop and execute a strategy to establish Kamiwaza as the leader of a new category in enterprise AI.
  • Collaborate with leadership to define the category narrative and ensure it permeates all marketing efforts.
  • Craft compelling messaging that resonates with enterprise customers, developers, and industry influencers.

Growth Hacking and Experimentation

  • Drive growth through rapid experimentation across channels, including content, SEO, paid ads, social media, and partnerships.
  • Identify and execute unconventional growth strategies to build brand awareness and drive demand.
  • Continuously analyze data to optimize campaigns, improve conversion rates, and maximize ROI.

Demand Generation and Pipeline Growth

  • Own the strategy and execution of demand generation campaigns, driving qualified leads and pipeline growth.
  • Partner with sales to align marketing efforts with revenue goals and optimize lead-to-customer conversion.
  • Leverage content, events, and webinars to educate the market and generate interest in Kamiwaza’s platform.

Community and Ecosystem Building

  • Create a movement around Kamiwaza by building a community of advocates, users, and influencers.
  • Foster relationships with key thought leaders, industry analysts, and enterprise decision-makers.
  • Ensure Kamiwaza’s voice is present at major industry events, conferences, and on social channels.

Digital and Content Strategy

  • Develop a robust content strategy, including blogs, case studies, videos, and infographics, to position Kamiwaza as a thought leader.
  • Optimize the digital presence through SEO, SEM, and paid campaigns to ensure Kamiwaza leads in search and visibility.
  • Build out lifecycle marketing strategies to nurture leads through the customer journey.

You Probably...

  • Have 5+ years of experience in growth marketing, category creation, or demand generation, ideally in enterprise SaaS or AI/ML.
  • Have a proven track record of driving growth and establishing leadership in a new market category.
  • Are deeply analytical, using data to guide decisions, measure success, and iterate quickly.
  • Are a creative thinker who thrives on experimenting with unconventional strategies to drive results.
  • Have experience working in a fast-paced startup environment and are excited by ambiguity and rapid change.

What We’re Looking For

  • Strategic Vision: You see the big picture and can craft a clear plan to dominate a new market category.
  • Growth Mindset: You thrive on rapid experimentation, learning from data, and iterating for better results.
  • Exceptional Storyteller: You can craft narratives that resonate with enterprise audiences and inspire action.
  • Collaborative Leader: You work seamlessly across teams, aligning marketing with sales, product, and leadership goals.
  • Results-Driven: You focus on metrics and outcomes, ensuring every campaign contributes to growth.

Bonus Points If You’ve...

  • Built marketing programs that established leadership in a new product category.
  • Managed digital campaigns driving exponential pipeline growth.
  • Worked with enterprise buyers and decision-makers in AI, SaaS, or enterprise tech.
  • Created viral or unconventional growth campaigns that delivered measurable results.
  • Represented a company as a speaker or advocate at industry events.

What We Offer

  • Equity, competitive salary, and comprehensive benefits.
  • The opportunity to define and lead the marketing strategy for a category-defining product.
  • A chance to work at the forefront of the AI revolution with a passionate, collaborative team.
  • Direct collaboration with seasoned founders and leadership.

How to Apply

Send a note to hello@kamiwaza.ai with:

  • Why you’re excited about this role.
  • Your experience in growth marketing and category creation.
  • One unconventional marketing idea you’d use to drive adoption of the Kamiwaza platform.

P.S. If you use AI to craft your application, we’ll know – and we’d love to hear how you did it.

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